- we are using Google Website Optimizer for this first experiment.
- we are using an A/B Experiment for starters because A/B experiments are the simpler version of testing with Website Optimizer and we have a low amount of traffic and want results fast. And A/B testing does allow for experimenting with advanced scenarios later, if we want that.
Create test and choose conversion pages
- create many different variations of a web page ~ We created two:
- choose conversion page ~ at the bottom of both pages we have a contact link. Conversion is whether people actually go to the contact us page. Later we can expand conversion to include actually contacting us.
Download and install Wordpress pluginDo not download from the plugin page of the author. The version is not current (at time of writing this post). Download from the Wordpress plugin page instead. Install using the usual three steps for installing a plugin in Wordpress.
Add codeIn the following I am assuming you have a weboptimizer account and that you are logged in. Set up the experiment, by adding an experiment name and the url’s of the original, the alternative(s), and the conversion page. Make sure the WYSIWYG editor is disabled in your WordPress. (Aiaiai, this one cost me around 90 mins Open all involved pages on your Wordpress: the original, the alternative(s), and the conversion page. Add to original page two custom fields with values found on the page:
Validate your code
Run Experiment and Party
I will report results in a follow up blog, as soon as there are some significant results, enough for Yet Another Party!