Walking my Talk and Talking my Walk
Foswiki forked and quickly learned from what happened and installed an Association at the recent Summit. The association is not only useful for protection while adhering to legacy system rules. We win by giving the keys to a crew of rowdy perjured rascals, and by community-centered politics to drive steering. In general, open source associations are a “direct” opportunity for community members to contribute their energy, passion, talent and, yes, also money.And what is the Foswiki community?
Contributions are not restricted to coding. Screencasting, making (funny and/or sexy) video’s for reaching out to possible new end-users that may be served by the community (and that upon looking further find an extremely sexy wikitool), translating documentation to local languages, supporting (other) end-users on the forums and through other channels, organising and participating in coding dojo’s and other fun choreographies at events for giving the core a development boost, are all acknowledged and appreciated contributions.
Innovation boost of products and service growth
I anticipate the current community-centered Foswiki strategy will hold space for and give end users the freedom to create and drive innovation boost of products and service growth. Why? The existing Foswiki already is an exemplary tool offering “differing but complementary approaches [to] information-storage, creation, and dissemination”, in short, it is an “association platform” going beyond what the public formerly expected of websites. In addition to bringing people together in the association, in a board, task forces and face-to-face meetings, many other channels are used by the Foswiki community, also during the Summit itself. The integration of the emerging array of tools collectively known as “Web 2.0”, of which Foswiki itself is one, offers additional efficient and effective means for people to collaborate, create and share knowledge and information.My Two Feet
I expect a renewed culture to emerge, one that values co-creation and openness to collaboration next to centralized structures and processes that are required for protection, yet do not overregulate. On the whole, something that might attract a lot of people. I see opportunities for exploring new ways of doing business together, and feel confident I can contribute something useful in return that aligns with my energy, passion, and talents, while serving the building of more connections.
My Two Feet are heading in Foswiki direction for that.
More variation on this page
Good news
This is good news because … at the end of the day, with the introduction of personalised search, it is design and content of your key marketing communications that matter — sessions, text, audio, pictures and video. And those can explain to our potential customer why our products or services are the best. They are the best, right? Why settle for anything less than the best content to present it? And smart as SEO people are, you can exploit personalised search for some SEO. It’s just very time consuming for some personalised impact, unless you can influence a lot of MAD stakeholders ~ important people in buy cycles: the ones with Money, Access and Decision making power, in one stroke. For example if you can get a herd of MAD people to click certain items in an on-line ad, or to search for particular key words in Google. Maybe an interesting ad in a professional magazine can do that? Now suppose that due to your excellent design and content and personalised search, you manage to get your site as busy as Grand Central Station on the last days before Christmas, with people that may actually be interested in your services and products, and are MAD enough to buy. Now what? Got enough readable schedules, ticket machines/ticket vendors, trains?Focus on Conversion Rate Optimisation
These may very well be most under-utilised and highest ROI activities in most marketing strategies. If you win the upcoming “personalisation” battle, you may start to care less about the classic “rankings” battle. And assessing spent and derived value, no doubt this one will become the low hanging fruit for many. Tools like Taguchi, multivariate testing, Google Website Optimizer, Optimost or Offermatica/Test & Target allow you to …Sounds easy, doesn’t it?
What doesn’t work is “throwing out a kazillion variations on a page”, what doesn’t work is guessing which pages from your site to start with, what doesn’t work is choosing tests that we cannot learn from, what doesn’t work is designing a test irrelevant for (y)our goals … What works is minimum effort/maximum impact design and development of high-converting web pages.What works is a focus on maximising gained-value-per-visitor congruently.
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